Applications of K-Means Clustering

1️ Customer Segmentation

  • Groups customers based on age, income, spending behavior, etc.
  • Helps businesses understand different customer types.
  • Used in marketing and sales.

2️ Image Segmentation

  • Groups similar pixels in an image.
  • Used to separate objects from background.
  • Applied in computer vision and image processing.

3️ Document and Text Clustering

  • Groups similar documents or articles together.
  • Used in search engines and news categorization.
  • Helps in organizing large text data.

4️ Market Basket Analysis

  • Groups customers based on purchase patterns.
  • Helps retailers recommend products.
  • Used in e-commerce platforms.

5️ Social Network Analysis

  • Identifies communities or groups with similar interests.
  • Used in friend suggestions and group recommendations.

6️ Medical Data Analysis

  • Groups patients based on symptoms or medical records.
  • Helps in identifying disease patterns.
  • Used in healthcare research.

7️ Anomaly Detection (Basic)

  • Helps identify unusual data points.
  • Used in fraud detection and network security.

8️ Geographical Data Analysis

  • Groups locations based on distance and features.
  • Used in city planning, weather analysis, and location-based services.